If there was anything that came from 2020, it’s that we learned how to come together. And that is the motivation behind Hopkins County’s newest partnership.
“We were looking for activities that we can give back to the community as a group. Where we can go out and feel good about what we are doing and get to know each other a little better,” said Kent Mills, President. “When Habitat’s Executive Director, Heath Duncan, brought this idea to us, it made sense to partner with them on it. Part of the theme of our Bank is being patriotic and that’s always been close to our hearts. It couldn’t have been a better fit.”
Kent is talking about their recent partnership with the Pennyrile Habitat for Humanity to aid in their American Flag Project. The organization launched the subscription-based fundraising campaign aimed at helping to raise money for their organization in August. It closely mirrors their efforts in Christian County, where a similar idea has resulted in 300 subscriptions.
Community members subscribe to the program, paying $60 per year that allows for them to have a flag placed in their yard on the six flag flying holidays throughout the year; Memorial Day, Flag Day, Independence Day, Patriots Day, Labor Day and Veterans Day.
“We’ve got these neat, clean looking flags that we will put out,” said Habitat Executive Director, Heath Duncan. “As the holidays approach, we’ll come and put one of those in your yard. When the holidays come around, we just go out and stick them in it. We raise $20,000 a year in Christian County and you can drive through neighborhoods, and there are American flags throughout the subdivisions. It’s really cool.”
Heath is hoping that the project in Hopkins County will have the same effect, both visually and financially. Habitat is partnering with Independence Bank where employees will help by placing the flags for subscribers on the designated days.
As the Bank saw many events this past year that they typically would participate in get cancelled, they also saw non-profit organizations such as Habitat for Humanity struggling to meet their fundraising goals. It quickly became imperative to think outside of the box.
“We hadn’t gotten too far into the initial shutdown when we collectively decided that we were going to stop saying cancelled. Just because things were different, didn’t mean we had to stand by and watch as organizations struggled,” Kent recalled. “So we made it a company-wide goal to find new ways to get involved and help out our communities. This partnership with Pennyrile Habitat is a perfect example of that.”
Though the Bank has continued to grow over the past decade, one things has remained the same; their dedication to the communities they call home. As a community-driven Bank, elevating the quality of life in the markets they serve has been a top priority. And not even a pandemic could slow them down.